Welcome to CONQUER CULTURE

I’m CJ “Chief” Kirk
Get your life back – the authentic one you were created to lead – starting now.
Find meaning and discover your purpose through powerful coaching courses and cohorts delivered on demand, 24/7, anywhere in the world.

Join a community built on brotherhood, camaraderie and accountability.
Connect with men set against the same challenges you face: Building meaningful lives in an increasingly challenging world.

Let’s agree to unfiltered honesty – if you’re a man, you need this – so do I. We all do. So, let’s go.
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What People Are Saying

CJ’s greatest gift to me was what he offered and the empowerment I was willing to seek out. It has defined every aspect of my life's journey still being written…

Charlie
Much appreciation to the Chief for having the courage to step out and provide this opportunity (to grow) that touches so many lives.

David
I can sincerely say that I find Chief's instruction / guidance / lessons etc. to be absolutely second to none.

Chris
I have been looking for something for a long time - something that would change me and make me the man I wanted to be. This journey…has given me more than I cold have imagined.

James
Not a single day goes by that I am not humbled standing among these men. CJ is a genius, a mentor, a wise man, a role model, but most importantly, a true leader.

Arnold
Chief Kirk’s instruction never fails to deliver a depth of insight, and discovery...a true Master of his craft!

Cole
Chief Kirk can take you from 0 to 90 in a very short time.

Taylor
I've honestly never felt better about myself.

LIAM
Insightful and shows a deep understanding of steps needed to perform at your best mentally in life.

Ernie
My training with CJ Kirk has been enlightening and profoundly transformational. Man’s only purpose in life is to conquer himself.

Ernesto
THAT. WAS. AWESOME.
Chief Kirk is phenomenal.

Jared

Tommy

CJ is one of the wisest and most impressive men I've had the privilege to work with. If he says something delivers, it delivers...

Tommy

My 10-Second Bio

  • A certified Performance Life Coach (PLC), a Health Coach, author and founder of CONQUER CULTURE,
  • Coached, instructed and interviewed over 10,000 men in the past two plus decades,
  • Lifelong entrepreneur, founding several companies – some successful some not so much,
  • Earned a 4th Degree Black Belt in Krav Maga, Krav Maga Chief Instructor (KMCI) in Houston,
  • I’m a Dad, and I love taking my kids outdoors,
  • People call me Chief Kirk…it’s the Krav Maga thing, and
  • I get fired up about helping men make discoveries, find purpose and live more fully.
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Why Conquer Culture?

CONQUER CULTURE is where men get unstuck, grow, and take control of their lives to live with meaning and purpose.

Here, we are honest about our disappointments and frustrations in life – we break free from the shackles of our “quiet desperation” (as Thoreau once wrote) and the volatility caused by uncertainty, fear, and doubt. This is accomplished through the work we do in confronting ourselves and the trajectory our lives have taken. We uncover “bad code” in our personal operating system, become authentic versions of ourselves and seek to live a life of deep satisfaction.

If you’re feeling like something is “off” in your life, it undoubtedly is – and most men, as different as we can be, suffer from the same small set of issues. We effort to meet our obligations and responsibilities, chase success and achieve at some level, but no matter how much we “fill our bucket” – the bucket must be constantly replenished. Nothing seems to stick. We need purpose, meaning and a righteous battle to wage. And, that all starts here in CONQUER CULTURE.

Commit with me to a new and authentic life today.

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Are You Ready For Your Reclamation?

If you’re feeling like something is “off” in your life, it undoubtedly is – and most men, as different as we can be, suffer from the same small set of issues. We effort to meet our obligations and responsibilities, chase success and achieve at some level, but no matter how much we “fill our bucket” – the bucket must be constantly replenished. Nothing seems to stick. We need purpose, meaning and a righteous battle to wage. And, that all starts here in CONQUER CULTURE.
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Courses

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Latest Essays

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Guiding Principles

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