Clarity. Resilience. Performance.
You weren’t made to follow someone else’s script.
You were built to see clearly, act decisively, and lead from the front—in every domain of life.
CJ Kirk is a Krav Maga Master Instructor, elite performance coach, and battle-tested mentor who trains warriors, leaders, and everyday fighters to rise, reclaim agency, and live with purpose.
His Mission?
To awaken clarity in a world clouded by deception,
To forge the formidable in an age of weakness,
And to instill action where passivity reigns.
Books
Built to Awaken, Arm, and Advance You
CONQUER CULTURE
How Warriors & Winners Lead and Succeed
The flagship. A system for clarity, action, and leadership in every domain of life. If you’re stuck in the cycle of overthinking, underperforming, or simply feeling like more is possible—this is your blueprint.
THE NOTICING PROTOCOL
Outsmart the System. Win the Real Game.
You’re missing what matters—and you don’t even know it. This book teaches you how to track truth, decode systems and environments, make powerful professional and personal decisions and see through the noise. It’s part pattern recognition, part perception rewiring, and all power.
In development.
CLUTCH MODE
Unlock World-Class Performance—Anywhere, Anytime.
World class toughness isn’t innate—it’s learned. We all need the ability to access elite performance when it counts. This is your manual for doing just that—under pressure, under fire, in real life.
In development.
SITUATIONAL INTELLIGENCE
How to Decode Intent, Discern Truth, and Dominate the Day
In development.
Get On The List
CJ’s subscribers get early access to new books, private launch events, exclusive companion content, and virtual trainings. This isn’t hype—it’s how we build warriors and winners from the inside out.
Stay Ahead of the Curve
Priority Access Includes
- Future titles + bonus content
- Invites to early release events
- Training deep dives
- Access to CJ’s private leadership and performance list
The list is small. The value is real.
From the Robbery That Changed Everything
CJ Kirk’s journey didn’t start in a seminar or a classroom.
It started on the pavement—at gunpoint.
That defining moment became the origin of a decades-long pursuit of clarity, courage, and personal transformation. What began with training to survive modern day violence evolved into a calling to lead others: through fear, through false narratives, and into a future defined by strength and truth.
As the Deputy Chief Instructor of Krav Maga Worldwide, Founder of Krav Maga Houston, and creator of both the Courage Performance Coaching Certification and the Noticing Protocol, CJ has spent 30 years forging warriors and unlocking transformation across disciplines.
His books, teachings, and live events speak to the man or woman ready to stop performing for the world and start living with powerful purpose. He writes plainly, asks the hard questions, and offers systems that unlock clarity in world dominated by deception.
He lives in Houston, Texas with his wife and children—and strives to lead every day from the front.
Join the Movement
Explore the books. Book CJ to speak. Get on the list and stay ahead of the curve.
Book CJ to Speak
CJ Kirk is a powerful keynote speaker who speaks from the body, not just the brain. He blends real-world violence, human psychology, spiritual insight, and system-based clarity to break through noise and ignite transformation.
Topics Include
- Situational Intelligence,
- The Noticing Protocol,
- Warrior Ethos in Leadership and Culture,
- Clutch Mode: Performing on Demand,
- Faith, Truth, and Power in a Deceptive World
Ideal for leadership forums, performance-driven organizations, private masterminds, and YPO groups.